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A funny shop design in pastel colors: Doctor Manzana by Masquespacio

Doctor Manzana, funny shop design, mint facade, mint colour shop design
When I’ve first seen this shop interior by Masquespacio some days ago,
I’ve suddenly thought it was a perfect one to be featured in
*Thursdays original interiors*.
The project is located in Valencia, Spain, and the client is Doctor Manzana, a company specialized in technical service for smartphones and tablets, and in selling
design gadgets for mobile devices: this is their first shop -in fact the company started first as an online store– and Masquespacio was in charge also for the redesign of Doctor Manzana’s branding and graphic identity.

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The concept idea start from the principal axe of the company,‘the touchscreen’, and from its reflection that creates an angle of 54 degrees: this angle is part of the whole communication and it’s defragmented into many different applications
both in the graphic and in the interior design.
This angle also changes according to the point of view of the spectator,
and this convey the design another interesting feature.

The thing I love more of the interior design are its colours: the concept uses the brand colours, based on a hospital, but in an unconventional way… in fact blue and green colors -reference to the doctor-are matched with the
salmon
color-for the fashionistas-and the purple-for the freaks.
The effect is really fresh and funky…do you rememeber that I have already talked about another original interior in pastel colours by Masquespacio some months ago?

(ITALIAN VERSION BELOW)

I love also the funny texts on windows: “Doctor Manzana? Is it an orthopedic doctor? No! It’s a team of technicians specialized in smashes, drops and accidents for smartphones and tables
…and the galvanized steel sheets which gives an industrial look to the interior: together with the light furniture and the pastel colors,
steel finish create a very original and pleasant match.
Immagine

J
Thanks to Masquespacio for these images by David Rodríguez
ITA Appena ho visto questo progetto di Masquespacio qualche giorno fa, ho pensato fosse perfetto per essere condiviso nella rubrica *Thursdays original interiors*.
Il progetto si trova a Valencia, Spagna, e il cliente è Doctor Manzana, un brand specializzato in servizi tecnici per smartphone e tablet, oltre che nella vendita di gadget per la telefonia: questo è il loro primo negozio -finora era solo un negozio online- e Masquespacio è stato incaricato di progettare tutto il branding e l’identità grafica del marchio stesso.

L’idea alla base del concept nasce dall’angolo di 54 gradi che riflette su schermi touchscreen: quest’angolo diventa parte fondamentale di tutto il design e viene applicato sia nelle grafiche che negli interni. Inoltre, l’angolo cambia in base al punto di vista in cui lo si osserva, diventando un’altra originale caratteristica dell’interior design.

La caratteristica che più mi piace è comunque la scelta dei colori: il concept utilizza i colori del brand, di tipo ospedaliero, combinandoli con tonalità meno convenzionali…infatti i classici blu e verde sono accostati al rosa salmone e al viola acceso, con un effetto finale molto fresco e divertente…Ma vi ricordate che avevo già parlato di un altro bellissimo progetto nelle tonalità pastello sempre di Masquespacio qui qualche mese fa?