Design is the silent ambassador of your brand. Paul Rand
The term visual identity identifies all those visuals which represent a brand, which makes a business unique. It may include logo design, fonts, photos, graphics, web, designed in a consistent way to make a brand recognizable. A good visual identity design, in fact, is a cohesive project which can visually express the philosophy of a brand, communicating its values and style. The design of a consistent visual identity, therefore, is crucial if you want a business to become a brand with a specific voice.
In other words, a visual identity must be original, poweful, unique.
The perfect branding identity should be also flexible, easy to apply, memorable and cohesive.
I collected some design example to give you some branding design inspirations. I made the selections from the winning projects list of the A’Design Award.
The A’Design Award is the international prize open to all designers, in all different industries. In fact, the A’Design Award is organized into 100 different categories, in order to put together all the design industries. From fashion to product design, from stationery to interiors, till less usual categories such as aerospace design or pet design, just to mention some samples. Discover all the categories here.
This visual perfectly explains one of the reasons why the A’Design Award is one of the most recognized design awards at present.
Are you a designer? You can apply to the A’Design Award here.
Deadline for submission is February 28. Results will be announced to public on April 15.
Graphic design is one of the main categories of the A’Design Award, as well as the one awarded by the following branding designs.
Which is your favourite?
8 Branding Design inspiration
Haymarket Brand identity by 25AH Design Studio
The branding identity is inspired by the buildings strong history and by the 1920’s art deco movement, with a natural and at the same time unexpected feeling. The concept “Greta Garbo meets Lady Gaga” identifies all the design unites.
Solaris Visual Identity by Alexander Kirzhbaum
Solaris is an interactive multimedia exhibition with installations and rides about outer space. The visual identity is inspired by the concept of traveling between galaxies in a millisecond, as Solaris ‘teleports’ visitors right into space within seconds.
Mindpalace Visual Identity by Alexander Kirzhbaum
Mindpalace is an edutainment-bureau based in Moscow, a place when all ideas are kept, like rooms full of thoughts and ideas. The visual identity concept develops around characters, which represent these rooms.
Taikin Corporate Identity by Oscar Bastidas
Taikin means “Fortune” in Japanese, word that is linked to the Tanuki, a Japanese mythological character who represents good fortune among other aspects. This character is the main part of the “graphic story” that is told in the restaurant, a story full of illustrations also linked with another “YOKAI” animals as secondary characters, to create an original visual identity.
Watson Vegan Truck Visual Identity by Donvoan Bernini
The visual identity is inspired from fast food trends but also from ancient craft store signs which used capital lettering fonts. Finally, the product aiming to be Organic and Premium certified, the visual identity translates this goal with a dominant pastel green color and a refined graphic design.
Feiner Herr Corporate Identity by Hojin Kang and Sebastian Haus
To stand out in a saturated market, the design and graphic mixes traditional and modern, with the product itself: the pancake’s recipes. Trying to break the market’s rules and create an identity that would achieve more than just the representation of the product and philosophy.
Matcha Me Brand Identity by Daria Berezneva
The logo showcases a green tea leaf with a heart in the middle made by negative space. This represents “Love for Matcha”, the main value behind MatchaMe. The leaf symbol firmly sits on a letter “M” creating a Matcha Me icon used across all the packaging. The letter “A” has been modified to follow the same shape as the top area of the leaf symbol, creating a consistent and balanced look.
Les Toques du Pain Visual Identity for a bakery by Les Bons Faiseurs
The concept is inspired by the Obsessive-Compulsive Disorder OCD (TOC Troubles Obsessional Compulsif in French) This is a common, chronic and long-lasting disorder in which a person has uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that he or she feels the urge to repeat over and over.
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