Feb 28, 2022

DESIGN TRENDS | Biophilic design at home with a miniature forest called briiv

Especially in the last two years, we’ve all become much more aware on how important air quality is.

The pandemic, in fact, has created a boom for the air purifier industry.


7 million people die prematurely from air pollution every year.

Despite what you may think, the first cause of air pollution in our own homes is not from traffic and factories outside, but from what happens inside.

That’s to say, from the tiny particles and gases released every time we cook, light candles, use cleaning products, or also released from bad quality furniture,  materials and paints.

So having an air purifier inside our homes is definitely a good thing.

But what you maybe didn’t know is that there is a downside of this and unfortunately it affects our environment.




Air-Purifiers design: did you know this?


The environmental issue when talking about air purifiers, is that standard air filters cannot be recycled.

HEPA filters, in fact, aren’t biodegradable nor recyclable. It is calculated that each year around 6000 tonnes of HEPA filters are eliminated, and they take millennia to decompose.

This is the same problem we have for example for many other things that are for sure good for the environment and for saving energy – think for example about the batteries of electric cars, how they are going to be disposed?

This is the question everybody should ask when designing a new product in the perspective of a more sustainable life, embracing a new circular design approach.




The World’s Most Sustainable Air Purifier


For this reason, I am happy to introduce you briiv– a stylish air purifier which is also 100% sustainable.

In fact, briiv is made from 90% natural and sustainable materials and uses 100% biodegradable filter materials, solving the problem of HEPA filters waste.

briiv is totally made of nature:

  • the base is made of elephant grass-based bioplastic*
  • the filters are derived from lichen, coconut and ahimsa silk

|| Want to know more about biomaterials? Have a read at this post 


*This new bio-plastic derived from elephant grass is grown where agricultural crops can’t be. Crops captures carbon in the process and fully biodegrades. Plant based plastics are far superior to recycling, as standard plastics can only be reused a few times before so they have to be put to landfill.




A 100% natural air purifier design


briiv filter is totally green because actually it is made of natural green.

In fact, it comes with a special, sustainably-grown, dried moss, with underneath multiple bio-filters – one of reconstituted and recycled coconut waste material, and another with a bespoke material from silk and activated carbon.

Together, this combination of natural materials is as powerful as around 3000 medium size houseplants, and can trap harmful particles, killing microorganisms, and releasing clean, fresh air – exactly like plants do.




Embracing the biophilic design trend at home


According to the Pinterest Trend predictions for 2023, among the most popular topics researched by people there are all things related to houseplants and biophilic design, for example like “biophilic bedroom design” ( rising of 100% in searches) and “design for a biophilic office” ( rising 3x times than the last year).

This is just one of the demonstrations of how much biophilic design is a strong rising trend in interiors and design, intended to last for many years.

So what’s better than investing in a green terrarium – which purifies your air like a miniature forest – and that, instead of houseplants, needs no maintenance at all?

PS: you can also control it with your smartphone!


Discover everything about briiv at this link.



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