COLOR TRENDS | Sustainable Colours are the Colours of the Future

The colours of the future are definitely Sustainable Colours.

The colours of the future, in fact, not only about shades. In the verge of a new decade, colours also reflect our growing concerns about climate change and well-being awareness. Companies are either updating or creating products and collections that answers consumers’ aspiration to feel good about the environment and about themselves

Major paint companies such as Benjamin Moore, Jotun, Behr, Dulux- Sikkens, Sherwin-Williams, Valspar, and Glidden offer low or zero VOC products and/or collections. VOC stands for “volatile organic compounds”, which are carbon-containing compounds emitted as gasses into the air. These gasses are very harmful to the environment and to people. One of the primary contaminants of indoor air are indeed paints, varnishes, and solvents that contain volatile organic compounds.

At the same time, new sustainable colors such as eco-friendly paint options are emerging and becoming more popular. These include for example recycled paint, milk paint, plant or mineral-based paints and ceramic paint.

Sustainable Colours / ORGANIC PAINTS

Organic paints are as safe as paint gets, they are both environmentally friendly and healthy. Their raw ingredients are all natural and might include: water, plant oils, plant dyes, natural minerals such as clay, milk protein, natural latex, beeswax, earth and mineral dyes.

The Real Milk Paint Co. provides a varied range of colours paints made from milk protein, a healthier alternative that is not a water-based latex or oil-based paint, like many commercial options. Their formula is completely biodegradable.

Earth Pigments offers rich colours including earth tones made from ochre, bright oxide pigments, and natural mica.

ECOS Paint offers environmentally-friendly organic paints entirely free of VOCs for interior and exterior walls. Used by the Louvre, Westminster Abbey and the Getty Museum, these paints combine quality and environmental-consciousness.

Anna Sova provides a range of interior wall paints made with up to 96% food ingredients such as milk casein (as in milkshakes), food grade bamboo cellulose (fibres bars), food emulsifiers, fungicide, bactericide, mildew-resistant and preservative.

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Sustainable Colours / CERAMIC PAINT

Ceramic Paint is a new alternative paint product that provides both low VOCs and high durability. It is a standard interior wall paint that uses microscopic ceramic beads as a key component of the paint film. This paint is not to be used on ceramic stoneware or tiles, but rather on walls, ceilings and woodwork. O’Leary Paint offers ceramic paints combined with an antimicrobial agent as healthy paint alternative, durable and safe for baby’s nursery, your kitchen, dining room, bedroom, or bathroom.

If you love colours and cares about the environment, go ahead and check our NEW E-BOOK: TREND COLOUR 2020/21. The e-book is an independent publication featuring a compilation of colour choices for 2020 from global well-known paint brands PLUS some predictions about colour trends for 2021 and 2022 years.

Click here and find out more about the future Color Trends here.