THE EVERGREEN PERSONAL BRANDING PROGRAM
to be up-to-date, sustainable, resilient and profitable
(Even if you have that side idea you don’t know how to start )
THE EPB IS A PERSONAL, STEP-BY-STEP PROGRAM I CREATED FOR CREATIVES & BRANDS WHO WANT TO IMPROVE THEIR BUSINESS
thanks to a consistent branding and to a profitable + stress-free use of the web&social media
YOU’RE AN INCREDIBLE PROFESSIONAL IN THE CREATIVE INDUSTRY…
Probably in the interiors and design one – maybe, you are an architect or an interior designer, or a consultant. You have put in countless hours of study and lots of hard work already.
Also, you choose to do your job first because you are passionate about what you do – and you are talented in doing it.
BUT LATELY IT HAS BECOME MORE AND MORE DIFFICULT TO DO THE JOB YOU LOVE.
Maybe you even started loving it less than usual.
Because of less clients, less budgets and strict timelines. Because things to do seem endless and most of them are out of your real creative job: updating social media, website, sharing your projects, maintaining a good flux of income.
YOU’RE PROBABLY HAVING DIFFICULTIES ON THINGS LIKE:
✔ keeping your brand in step with the times because of lack of time, ideas, strategy
✔ staying up-to-date with always new social media, algorithms
✔ having clear if what and where you should post
✔ being happy about the visual identity of your business
✔ updating your website
You probably also wonder how other professionals ( like I am ) can do all those things.
You may also have these feelings…
✓ that your time is not valued in the right way by your clients
✓ that you are not finding the right clients you re looking for
✓ that you should not rely only on clients’ projects to have a stable flux of incomes– but don’t know how
✓ that you have a good idea to create a new flux of income, connected somehow to your business – but don’t know from where to start and how to make it work
Or, maybe, you even have the feeling that your own business does not fit you anymore – and the thought that it would be better to start from zero.
I HAVE A GOOD NEWS 😊
The problems above can be solved. Probably, you don’t need to do everything you are doing and probably the 2/3 of what you are focusing now on is not worth it. The problem is that without a clear vision of the whole together with an understanding of what is needed, you loose yourself in useless details.
I HAVE A EVEN BETTER NEWS 😃
You don’t need to restart again. Nor need to be younger, not more nerdy, or to do videos every day, or to speak all time on a camera – to find clients today. Because you already have everything you need – your formation, your passion, your talent, your experience – you just need to “upgrade ”it.
You need to make it work with present ( and future ) times.
WHAT IF THERE WAS A METHOD TO MAKE YOUR OWN BUSINESS BE IN STEP WITH TIMES, IN CONSTANT GROW AND IN A STRESS-FREE WAY?
It is possible. I am doing it – why should you not?
THE EVERGREEN PERSONAL BRANDING PROGRAM
that can really help your own business
( Even if you think you are old for the web &social media )
IN 3 MONTHS, WE WILL RETHINK & REBRAND YOUR PERSONAL BUSINESS TOGETHER
We will start from your maybe old-looking, maybe confused, maybe just-no-good-anymore personal business, or from that side idea you would like to launch, and we will end the year with a clear and profitable personal business, that can be updated every time you need to.
After these 3 months, you will have your own consistent visual identity so that your ideal clients can recognize you. You will be able to take advantage of the web and social media by using them in a profitable and stress-free way, so that you can enlarge your connections, find clients for your niche, gain authority in your industry and get paid more.
I’m sure you have a big story to tell and lots of beautiful projects to share – but the point is that you still have to find the right method and tools. I will do this and I will also teach you how to. ( no, you don’t need to pause your current business for these three months – if you are wondering this).
BECAUSE YOU CAN BE THE MOST AMAZING CREATIVE, BUT
If you don’t find a sustainable way to keep your brand updated with the ever-changing digital world, the risk is that your personal business may close down – because of no flux of income, because it drains your free time, because you don’t love it anymore.
THE EPB IS A PERSONAL, STEP-BY-STEP PROGRAM I CREATED FOR CREATIVE BUSINESS OWNERS WHO WANT TO UPLIFT THEIR BUSINESS
thanks to a consistent branding and to a profitable + stress-free web&social media use
BUT – WHO AM I TO TEACH YOU THIS 🤔
And WHY I created this program?
I’m the owner of my personal business, as you are. I am an architect and I launched my own personal business almost ten years ago ( in the next paragraph more about my story ). In these years, I improved it with rebranding and new strategies many times, with a constant economical growth, a stress-free time management and without ever losing my personal touch.
I’m not a teacher nor a coach – I’m just a professional like you. And I created this program as a concrete reply to many questions and submissions I received during these years from my readers and followers. In fact, I realized that most of them had similar needs, that they were going through similar difficulties, and also that they were taking my experience as a good example to improve their own and get motivation.
Finally I found a way to connect all these questions into one single and efficient program. I created the program I’ve always wanted for myself: I’d probably have gained so much time and money, by finding all the replies needed in one single place, instead of looking everywhere for them.
These are some of the REAL questions I received and that probably you also may have:
✔ What am I exactly offering and how should I communicate this?
✔ How do I find the clients?
✔ I have this idea for a new service – do you think it’s good?
✔ How did you get from architect to creating your side business?
✔ I don’t understand why I should use social media
✔ How do you find the time to post on Instagram?
✔ Shall I start a blog now?
✔ I’m not sure about the naming of my business
✔ Do I need a TikTok?
✔ How can I work with good brands
✔ and many more
THE EPB IS A PERSONAL, STEP-BY-STEP PROGRAM WHERE I SHARE CONCRETE AND ACTIVE REPLIES TO THESE QUESTIONS
thanks to actionable tools and custom strategies
AND HERE SOMETHING MORE ABOUT ME ☺️
I’m Elisabetta Rizzato. I’m an interior architect, color+trend consultant, and owner of italianbark blog+studio.
I launched italianbark ten years ago, when blogs were still the new thing of the web (at least here in Italy) and I constantly growned and adapted my business according to the changes of the digital world, of my needs, of my profession, of what I wanted to be as a professional.
In these ten years, I’ve always worked as interior architect, through italianbark and a network of clients 90% created through the web and social media. In these ten years, I also constantly raised the quality of my clients and the quality+cost of my projects.
In these years, always through italianbark, I also worked as interior blogger/influencer and as content creator, both for brands and by selling my own digital resources to the public. In the last few years, I pivoted this to the job I’m doing now and that I love – giving color&trend consultancies to brands in the interiors and design.
In these ten years, I’ve been constantly researching about the latest trends in our industry and at the same time I’ve been using the web and social media to enlarge my audience and find my clients. In a sustainable way, without forcing it nor using any bad technique nor strong advertisement or investment.
I created my own personal brand from zero, and made it grow thanks to formation, networking with like minded people,deep work and commitment, and also to constant changes and updates. But my own personal brand has always been italianbark – always consistent to myself and my goals.
In these ten years, I got many satisfactions but I also went through times when I was at a point to throw everything away and restart. These are the times that taught me the most – the times that brought me to those changes I made, and without all these changes I’m pretty sure my personal business would have died now.
After 10 years I feel I am ready to share with you what I learned, and how you can do these changes too.
THE EVERGREEN PERSONAL BRANDING PROGRAM
so that you can find the right clients for your business
( Even if you hate showing yourself on video )
OK – BUT PRACTICALLY, WHAT IS THE EPB PROGRAM?
THE EVERGREEN PERSONAL BUSINESS PROGRAM IS A TAILORED MENTORING WITH A HIGH LEVEL OF SUPPORT, SPECIFICALLY FOR ENTREPRENEURS IN THE CREATIVE BUSINESS.
Importantly, this is not a large group program- and this isn’t an online e-course.
The EPB is a hybrid program made of live experience, of interaction, of useful tools and resources, of real and tangible results.
The program will last 3 months, and it’s articulated in a mix of:
✔ personal mentoring sessions
✔ coaching group sessions*
✔ work training units and interactive workbooks to work on
✔ technical tips to improve your business in a smart and concrete way
✔ creative tools to keep you inspired
✔ personalized support
✔ access to private portal & group
So that, at the end of our 3-months journey together, you will have:
✔ a fresh new short, medium and long term vision for you creative business
✔ an understanding of how your business can evolve
✔ new ideas for expanding and scaling your business
✔ understanding of your ideal clients and how to communicate with them
✔ understanding of your competitors and how to diversify from them
✔ understanding of your strengths and unique selling points
✔ understanding of the key social media and web tools
✔ a strategy that you can review&refresh over time in full autonomy
I will personally tailor the program and the working groups according to the level – that’s why it is fundamental for me that you fill this questionnaire first.
The groups (*) are small because I am following each one of you personally and the number of people I can follow is very limited, since I want to offer quality work that gives results and that at the same time is compatible with my own creative business.
WHEN IS THE PROGRAM STARTING AND ENDING?
There will be only one session, starting this September and ending in December ( with a final wrap up on January 2023), in a calendar designed to fit into the worklife of a professional.
You will receive the detailed program, tailor-made on your own level and experience, and all the related cost details, once you fill in the questionnaire you find here.
The foundations of your brand
The expression of your brand
The communication of your brand
PLUS BONUS / Final wrap up
To check if you are satisfied with the program, and to give you the tools to improve again your own brand again whenever you need in the future.
THE EPB IS A JOURNEY THAT WILL TAKE YOU AT THE END OF 2022 WITH:
✔ an adaptable and reusable working method
✔ a consistent, strong and distinctive online presence and the tools to make it grow in a sustainable and reliable way
✔ an increasing online visibility, reputation and authority of your business to have more quality clients
✔a way to promote your services without stress and the anxiety of always showing yourself
✔ an understanding of the digital tools and metrics that can help your business
✔ a clear strategy for your social media
✔ a clear understanding of which social media to focus on, according to your niche and objectives
✔ new perspectives of earning with your own business without being always linked to the single clients
✔ an updated visual identity to be consistent with your vision
✔ a new feeling of tranquility and confidence in your personal brand, because its communication truly reflect yourself
HOPE TO MEET YOU SOON!
If you are still insecure, here I listed some common mistakes&beliefs.
( I’m guilty of some of these as well )
“I need to have a big audience on social media to get clients” → You can have a small audience but lots of clients. It’s all about the quality of your audience.
“I need to use only Instagram, everything else is death“→ My top business channel is Pinterest. Yours could be another one. We are not sheep who go in a herd, you need to find the best for you and YOUR OWN goals – that’s the key.
“You need to post X times a week, Y videos, Reels and talk on the Stories” → I firmly believe that your online “strategy” needs first to be based on your lifestyle, on how you feel, on the moment you are passing through – much before then on strategies and on what everybody does.
“I am only wasting time with my blog” → Maybe yes. But it doesn’t mean your blog is wrong, maybe you just don’t know the right tips ( Google Search Console, ever heard about this?)
“I will never find quality clients through web&social media” → The worst client I got, found me by word of mouth and lived in my city. I don’t think it’s just a case…maybe yes…but…
“If I change my image and strategy, I won’t be credible anymore” → As long as you are consistent with your own personality and goals, change is good.
“I need to be always present on social media and I don’t have time nor energy“ → Who told you this – are you sure they are not trying to sell you some services related to the social media?
I’m pretty sure you also have some of these beliefs. Fill in the questionnaire you find here to let me know more about you.
THE EVERGREEN PERSONAL BRANDING PROGRAM
Even if in 2022 you were at a point of closing everything down.