We are starting this 2021 talking about colors!
I always loved researching about color because colors have deep emotional and at the same time cultural meaning. Color trends change with years according to how society changes, as well as colors reflect many characteristics of the cultures who use them. That’s to say, color meanings and color trends change according to places and to times.
Every year Shutterstock releases an interesting report about the most popular colors, divided into Countries and then globally.
To create this report, they look for colors that have seen increased activity in the last year, popping up in more image downloads than ever before. By looking at the HEX code data in each pixel, they find then the hues that are primed to dominate in the year to come. The colors that will tell the visual story of 2021, which has already started.
Can you spot your Country as well?
Color Trends 2021
according to different Countries
3 Top Global Color Trends 2021
Color #1 / Set Sail Champagne
Color code: #FAEBD7
Can you see the sails unfurling on your personal getaway vessel? After a year of head-jerking change, we’d all like to ship ourselves somewhere far away from it all. With its soft, organic feel, Set Sail Champagne is a natural, blank canvas of escapism — make it what you want (or need).
Set Sail Champagne is a natural hue that gives a feeling of wellness and escapism. A neutral hue that can be used in any scheme, especially earth-toned color palettes featuring browns, taupes, and greens. Inside Set Sail Champagne there is a soft, white tint of orange that makes it a complement to blue-hued schemes. As a pastel orange, Set Sail Champagne is also at home in any pastel palette.
PS: We already looked into this color trend in summer 2019, with our Champagne color of the month, and we loved it!
Color #2 / Fortuna Gold
Color code: #DAA520
Fortuna is the Roman goddess of good fortune. This warm, deep gold is her color, representing chance happenings and happy coincidence.
Fortuna Gold is a dark, rich shade of yellow. Its spectrum features variations on gold, from light shimmering pastels to dark, almost metallic golden browns. Fortuna’s direct complement is Cerulean blue, creating a high-profile palette that brings to mind fields of wheat and deep blue skies. This golden yellow is very intense and it likes to be paired with other intense colors. Create a striking palette by embracing its amber qualities and pair Fortuna Gold with other jewel tones, like amethyst purple and turquoise green.
Color #3 / Tidewater Green
Color code: #2F4F4F
Tidewater Green is a reminder of the changes in nature. This deep teal has both yellow and blue tints inside, giving a dynamic and fluid power.
Tidewater Green’s base color is teal, making this rich hue a grey tone of blue green, and a complex series of complements. On the color wheel, its direct complement is another hybrid color, red orange. These colors match up well in super saturated schemes that mimic the blue green of the ocean and warm pops of color seen in fish and coral reef. Tidewater Green also works as a rich grey to ground lighter and brighter palettes, and it looks beautiful for example with pastel lavender or sage green.