The Pink Dog is so happy when he receive interesting and inspiring submissions like the one I’m sharing with you today, this time straight from Cape Town.
Design Indabashared with us their 2015 creative campaign Make. Change., in partnership with The Jupiter Drawing Room and The Haven, which aims to improve the lives of the homeless and to spread the word about how creativity can be used to make a better place for all.
An important message, which has been supported by The Jupiter Drawing Room agency (one of South Africa’s largest advertising groups, based in Cape Town) in a very unusual way: Stepping away from a Mac to #MAKECHANGE, this was the mot of the campaign they created…actually, by going back to the use of paper,scissors, and imagination, and switching off their macs.
Jupiter’s approached the campaign with their own hands: in 5 months Jupiter’s Creative Director, Carla Kreuser, and her team folded and glued paper buildings, backdrops, props and everything that have be shown in the Design Indaba conference in Cape Town, and through all the campaign duration.
Then, they added to the campaign the sample of real people who already #makechange in their own lives: like, Jo Maxwell and her fellow Red Hat Renegades, who created sleeping bags for homeless with recycle old newspapers…
You can discover all #makechange stories, which include many great inventions, here
You can also download the campaign manifesto you see below.
[quote float=”center”] We can all use creativity to make the world a better place.[/quote]
How couldn’t the Pink Dog share a message like this one?
Elisabetta is the mastermind behind ITALIANBARK.
She studied Architecture at the University of Venice and Interior Design at London Saint Martin’s and is currently working as a creative consultant + web content creator through her interior and design studio.