Members’ Spotlight is a space dedicated to the members’ of TRENDBARK. Meet and connect with professionals in the interior&design industries from all over the world.

Meeting Lorena Beccaria, interior designer based in Italy.

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1 / Can you share a bit about who you are and what’s your business about.

Lorena Beccaria Interiors is an interior design studio based in Italy, near Turin. I am an interior designer, color consultant, blogger and home stager. I firmly believe that details make the difference, they enhance and transform a space into something unique, something customized. They add character. This is where my style comes from, which is an eclectic mix of styles: from the clean, essential lines of the Scandinavian style, to the sense of welcome and warmth of modern farmhouse; from the choice of soft, enveloping textures and colors of the boho style, to the timeless elegance of Japandi. It is a personal, elegant, and welcoming style that follows an idea of home as a cozy place where you can feel yourself, surrounding by your “happy colors”. A home that speaks and tells about you, a “slow cozy home”, as I named her.

2 / Your background and how you got started in your field?

I started working in this field in a showroom of furniture and tiles materials, and then I attended a three-year master’s degree in interior design and many specialization courses about colors, rendering and graphic softwares. I also attended a home staging and touristic home staging master.

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3 / What are some of the key skills or expertise you bring to your profession or industry?

I think that empathy is the first and the most important key skill that I bring to my profession: I really try to get in tune with my clients, because I want to create a place where they can feel “at home”, a place that reflects their personality, needs and desires.

It’s also really important to me the use of color and its power to create emotions. For this reason I have followed many courses about it and I’ve become a RAH color consultant.

Another important aspect in my work is the creation of moodboards (both digital and materic) and photorealistic renderings. I think they’re an essential way to really get customers into the project.

4 / Can you tell us about a particularly memorable project or achievement in your career?

I am very happy because I am drawing a wallpaper collection for a brand.

5 / Can you tell us about an upcoming project/service you are planning to launch?

I am planning to realize a course about color for professionals in Autumn.

6 / How do you stay motivated and creative in your work?

I keep up to date by reading many blogs and magazines, visiting brands and their factories,  attending trade fairs and following TRENDBARK.

7 / What inspired you to join TRENDBARK community/membership?

TRENDBARK  is a continuous source of inspiration and updating on interior, color and design trends. I really appreciate it, especially the fact that I can be constantly updated and be able to share experiences and skills with other colleagues.

8 / How do you see your industry evolving in the future, and how do you plan to adapt?

I am very interested in the possibilities that artificial intelligence offers. I believe it can never replace the flair and creativity of a human being, but it can be a help in making our work more fluid.

9 / Can you share a piece of advice or a lesson you’ve learned that has been invaluable to you?

My advice is to never stop learning and never lose the curiosity and creativity that distinguishes our work.

10 / Future goals and aspirations for your career?

My goal is to grow a lot in my business, becoming a point of reference in the sector and expanding my field of action also to retail (for which I am following a master). 

11 / What are some of your interests or hobbies outside of work that you’re passionate about?

I love travelling and I am passionate of sports (I’m currently playing paddle) and photography.

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/ Connect with Lorena Beccaria Interiors

website:  www.lorenabeccariainteriors.com 

instagram: Lorena Beccaria Interiors (@lorenabeccariainteriors)

/ TRENDBARK membership

is a Trend Program for professionals in the interiors and design industry, who are looking to empower their business thanks to a deep understanding of future trends. Become a member here.

Cover: Nadine Shaabana via Unsplash