I am happy to share and support today a new product with a really green approach.

We hear so much about plastic waste and plastic pollution and every time I hear these news I think: the problem is not about plastic – which can be recycled – but it is about plastic waste. And about finding new ways and solutions to recycle it.

In fact, did you know that actually 91% of plastic today is wasted and not recycled? It’s a massive number and this is the real problem behind plastic waste and pollution.

Coldharbour Tiles are beautiful tiles made of 100% recycled plastic.

The goal of this new brand, in fact, is to reduce some of the 300+ million tons of plastic produced globally every year, while also creating a beautiful luxury product.

Coldharbour Tiles are made from 100% recycled plastic, but exactly of which one?

These eco-tiles are made of high-density polyethylene or HDPE (marked with the #2 recycle code). HDPE is commonly used for products such as shampoo bottles, water jugs, and bottle caps. It is water-proof, highly-durable, and resists insects, rot, and other chemicals. The team transforms these commonly used household items into the perfect tile.

Therefore, Coldharbour Tiles are available only in the colors determined by plastic waste. They are available in a mix of different shades of each colour and each tile is different from the other.

The brand has now launched a campaign on Kickstarter to support the operations, based in Rwanda. Click on the green button to learn more and support!