If you love minimal and neutral spaces, Scandinavian and Japandi styles, you should know about this new aesthetic coming from TikTok.
Are you tired of bold colors, pattern, decorations and feel much more yourself in a space which is neutral, cosy, simple? You are not out of style in 2023 – and there is actually a new aesthetic that might be perfect for you. Called Vanilla girl, this aesthetic comes originally from the world of beauty, to spread then to fashion and home decor – currently reaching 700million of views.
For us Millennials there is nothing new actually in this style as it’s simply a new term to define what we are loving for long time. That is – cozy neutral interiors.
So if you are looking to refresh your greige 2010s style living room or your Scandinavian white bedroom – go ahead because this might be the right inspiration for you.
How to decorate according to the Vanilla Girl aesthetic
INTERIOR TRENDS 2024
The term “Vanilla Girl Aesthetic” pertains to the use of creamy, neutral tones of vanilla. We’re talking about clean lines, padded textures, cozy details and minimal decor. Started on TikTok as a beauty trend, the hashtag #vanillagirl referred to vanilla scented skin cares and nude make ups, translating then in interiors into all-white rooms, scented candles, stylish furniture pieces, soft blankets and warm details.
This aesthetic might be the new Japandi – similar clean and cosy aesthetic, it’s an interesting update to the warm minimalist style.
© Pinterest / Lisa Germaneau via
Talking about whites, I already wrote many times how many whites are there and how difficult is also choosing the right white for a space.
I’m sharing some articles with many inspirations about white:
- Pure white interior design color trend
- Champagne white in interiors and decor: be inspired
- Seashell white color trend
- Off whites decor trend
- How to choose the right white paint for your home
Vanilla Girl aesthetic the Interior Trend explained
The ‘Vanilla girl’ trend, in reference to our living spaces, is all about soft, muted tones and warm, textured fabrics.
Like other cosy homeware trends, it’s all about being your most comfortable at home, and embracing your love of the little luxuries – such as faux fur throws, chic-looking scented candles, and fluffy slipper. The explanation of this aesthetic comes on one side as a first reaction to the very bold and maximalist aesthetics that have been super hyped on TikTok lately ( see for example the Cluttercore trend ).
On the other, it’s a natural and logical reply to our desired for wellness while staying at home.
What do you think of this aesthetic?
Personally, this aesthetic is one of my favorites among the latest I spotted on TikTok. I also would say there is a reaction already starting, which takes the distances from all the bold and busy decoration we have seen in the last years from the pandemic. What do you think?
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