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The Pantone Project : Paul Octavious photos

This is one of the nicest photo experiments I’ve seen in last time…the idea is very easy and the result is really beautiful!
It’s called ‘Pantone Project’ and it’s from Chicago-based photographer and storyteller, Paul Octavious. The mission is to “match all the PANTONE colors to things I find in everyday life.” So he captures images of his hand holding up a PANTONE swatch that matches identically with the background environment.
The result is amazing…here just some few images, but in Octavious’s Instagram Album you can find an updated and complete collection of shootings.
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Enjoy!
Pantone Project
Images via sneakhype, psfk